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    722 - Understanding that Help-Seeking messages can not include the sponsor, what if a message was broad enough not to allude to a single product? eg. “Ask your doctor about CV medications from Company-X”.

    DTCA/I, consumer secondary audience
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    • Jennifer Carroll
      Jennifer Carroll last edited by

      This would still be considered a help-seeking message and create a link between a condition and the sponsor. It is not acceptable to direct patients to their doctors for treatment for a specific condition from a specific manufacturer.

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