643 - If a DTCI Consumer Brochure closes with a 'help-seeking' message, would it still be considered a Consumer Brochure, or would it be reviewed as a Help-Seeking Announcement (or a combination of the two)?

  • A message to go see the doctor does not necessarily render a DTC piece (i.e. a consumer brochure) subject to the provisions of a Help Seeking Announcement (particularly referring to the provision to remove company logo’s). You are likely fine if the piece meets all the requirements of a consumer brochure as listed in the Health Canada document “The Distinction Between Advertising and Other Activities” as this piece would primarily be a consumer brochure. If you are unsure, we suggest submitting the piece to PAAB for further clarification.