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  Guideline terminology: Canadian, US/North American, International
  J Jennifer Carroll

  Hey @HollyMed

  Yes, per the copy "In the scenario described above where guidelines lower in the aforementioned hierarchy are being used over the available US guidelines, evidence must be provided to support that these guidelines are a true reflection of Canadian practice". Note that there may be instances where we ask for more information about US guidelines. This is extremely rare and the rationale is disclosed during the review process. If you find yourself in this rare instance, please reach out to the reviewer for clarification.

  Claims & Support/References for Claims

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  Guideline terminology: Canadian, US/North American, International
  J Jennifer Carroll

  Hey @HollyMed

  Please see Q&A 593.

  Claims & Support/References for Claims

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  Middle level fair balance linking to high-level fair balance
  J Jennifer Carroll

  @Jennifer_CM
  Example 3 appears to be about the product monograph web link destination. The original question above is about linking middle level fair balance to highest level fair balance. Linking middle level fair balance to highest requires that it’s within the same tool or directly attached. A print journal ad is not the same medium as a URL link (web based) and therefore would not be acceptable.

  Claims & Support/References for Claims

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  577 - Hi - I understand that as per Section 6.6iv, an email informing HCPs about 'updated provincial formulary criteria for Drug X' would be considered PAAB exempt (if there were no linkage to therapeutic or promotional claims). Could you provide clarification on whether including a website link to the full formulary list of a province would still be considered exempt? Note that this formulary list contains criteria specific to Drug X.
  J Jennifer Carroll

  Hey @ALee
  “Indirect link to a general formulary/Provincial homepage” is the same as “full formulary list of a province”. As per the response above, this would not be considered exempt.

  Linkage Issues

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  Guidance on Patient Reported Outcomes
  J Jennifer Carroll

  Hi tk2022

  Please see our more recent “Guidance on Real World Evidence/Data” for criteria and direction on the presentation of RWE in advertising to health care professionals. Please also see our "Guidance on the use of the Attention Icon" regarding unblinded data.

  Guidance on Code Application

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  Consensus Guidelines
  J Jennifer Carroll

  Hi @megancouture

  Claims based on acceptable, authoritative consensus guidelines do not need to be verbatim from the reference. However, it must capture the recommendation accurately and within context. It must not impart a new or different meaning than the guidelines.

  PAAB Code

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  Clinical Guidelines
  J Jennifer Carroll

  A sale representative may leave a physician a full, unedited copy of a published, authoritative consensus guideline for a given condition. Please see the linked document on “What constitutes current medical opinion and practice?”. Depending on the nature of the visit, please also be reminded that distribution of material by a sales representative may constitute an act of advertising and should adhere to the advertising regulations, e.g. product specific guidelines on off label use would be a violation of the regulations.

  PAAB Code