Hi @supraja,
DTC SEO and SEM are subject to the
Food and Drugs regulations, the
Therapeutic comparative advertising: directive and guidance document and the
Interim guidance – Fair balance in direct to consumer advertising of vaccines.
Yes, they may include indication and patient population provided they do not contravene the federal regulations, particularly section 9(1) of the
Food and Drugs Act.
No, they may not contain competitor brand/generic/manufacturer names. Please see
SEM Keywords PAAB Forum post and
PF Q 456.
The PAAB code applies to HCP advertising and patient information. DTC advertising is subject to the Health Canada regulations regardless of the preclearance agency who performs the review. When DTC advertising is used to drive HCPs or patients to a website, it is considered to be a dual audience and may be subject to the PAAB Code and Health Canada DTC regulations. If you are unclear if your tool falls in the dual category space, PAAB can provide an opinion.