244 - 1. Is there a preference as to which comes first after a claim: the symbol (e.g. *) or the footnote number (e.g. 1)? "My product was tested and found to work."*1 or "My product was tested and found to work.1* 2. Should these be superscripted or just keyed in in a regular font (e.g. *) 3. Is there a separation required between footnote numbers and symbols? "My product was tested and found to work."1,* In AMA (American Medical Association) format the reference number would come first, separated by a comma, then the footnote symbol. The referencing would be superscripted. "My product was tested and found to work." 1,*
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For the PAAB submissions requirement for referencing advertising claim in an Advertising/Promotion System (APS), each claim or presentation would need to be accompanied by clear identification of the reference source as well as the relevant section and page number within the reference source where the claim is located. Additionally, the referencing copy should appear in a different colour from the advertising copy, and the corresponding section of the reference source highlighted and labeled. As an example: "My product was tested and found to work." 1,* [Ref 1A, p.50].
In this example Ref 1 - refers to the reference number, A – refers to the section of the reference where the claim is located, and p.50 refers to the page number of the reference source where the claim is located. The choice to include the AMA format in addition to the PAAB APS submissions requirement format is optional.
