The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
Including a link to a medical device brochure in a branded context
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Hello,
A client would like to include a link to a medical device brochure in a branded piece. Is the medical device brochure now subject to PAAB review?
Hey @username
The brochure should be submitted as a reference for PAAB to assess. If there is content within the brochure which would not be acceptable in the context of linkage to the brand, the link will not be allowed. At that time, you’ll have the option to submit it for full review/revision to be an acceptable link or remove the link.
