Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Logo use in the DTC context
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Hello,
Regarding the limitations of name/price/quantity, are there any guidance documents that provide insights on the scope of where the logo can be placed? Does placing it on a "usable" item create a promotional claim that would extend beyond name/price/quantity? And, would these limitations apply to experiential events, e.g., "Concert brought to you by Brand X", "Wifi sponsored by Brand X"? -
Hello,
Regarding the limitations of name/price/quantity, are there any guidance documents that provide insights on the scope of where the logo can be placed? Does placing it on a "usable" item create a promotional claim that would extend beyond name/price/quantity? And, would these limitations apply to experiential events, e.g., "Concert brought to you by Brand X", "Wifi sponsored by Brand X"?Hey @username
We are not aware of additional guidance documents from Health Canada. As a broad concept, you would want to consider if the usable item or experiential event could be seen to have implications for the use of the product which would create a link to therapeutic use. Wifi sponsorship appears low risk where as a claim such as “Concert brought to you by Brand X” for a concert supporting breast cancer, would be problematic. When in doubt, we suggest submitting for DTC opinion
