Can we link to website sub-sections in an unbranded patient sense?

[kshulist]

Hi there,
During the PAAB 2.0 training (I attended the live virtual sessions in 2020), we discussed how it was acceptable to link out from branded pieces to homepages of websites (e.g., CDA homepage), but not to subpages or sections of the website (unless they were submitted for a PAAB review in the context of the brand). The concern we discussed was that the subpage may go beyond the limitations of the product, while directing to a homepage allows the HCP to explore the site as they like.

This leads me to my question: are we allowed to link to subpages or sections of a website in an unbranded patient sense? In this case, there is no product limitations that the subpage could go beyond. If this is not allowed, could you please provide some insight into the reason why / concern?

The reason we are asking is because some websites, for example, the Government of Canada website, are massive but have a lot of information on 100s of diseases and conditions for the Canadian public. So linking to the GoC homepage is kind of useless for the patient when they are only interested in learning more about a specific condition.

Thank you!

[Jennifer Carroll]

Good Morning @kshulist

In general terms, the linkage would have to be assessed to determine its acceptability. While it may appear to be less of a concern linking unbranded to unbranded, the linkage would be assessed during the review process where additional guidance could be provided in the context of the specific tool/message. There are scenarios where a deep link is fine and where it is not ok. For example, deep linking to a page which focuses on the sponsor’s product, even if it’s third party generated, from a sponsor generated unbranded APS, would not be acceptable. Apply general linkage principles to ensure that you are considering both the regulatory audience and content being linked.