Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
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We have an OTC product with the active ingredient- Polyethylene Glycol 3350 and it is authorized for treatment of Occasional constipation in adults.
We are writing blogs on constipation with branded content, we wanted to get an idea that while targeting consumers directly:- Is it okay to write blogs on causes of constipation, such as stress related constipation? As, In some cases, stress is one of the factors causing constipation.
- Our intention is to create campaigns reaching the lifestyle-focused segments of the target audience (such as 'Keep your gut healthy'). Is it okay to talk about “Gut health” and its improvement in promotional materials? Relief from constipation affects gut health.
Please share your thoughts on these.
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J Jennifer Carroll moved this topic from Blogs on
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We have an OTC product with the active ingredient- Polyethylene Glycol 3350 and it is authorized for treatment of Occasional constipation in adults.
We are writing blogs on constipation with branded content, we wanted to get an idea that while targeting consumers directly:- Is it okay to write blogs on causes of constipation, such as stress related constipation? As, In some cases, stress is one of the factors causing constipation.
- Our intention is to create campaigns reaching the lifestyle-focused segments of the target audience (such as 'Keep your gut healthy'). Is it okay to talk about “Gut health” and its improvement in promotional materials? Relief from constipation affects gut health.
Please share your thoughts on these.
Hello @abhi-patel
While consumer advertising for Schedule D health products (e.g., vaccine), and ethical schedule health products fall within the scope of PAAB services, consumer advertising for OTC and NHP products does not. Please note that Health Professional directed advertising of these products falls within the scope of the PAAB Code.