Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Gating Requirements
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If a company executes an unbranded campaign (the campaign can’t be liked, commented or shared with others) on LinkedIn and only targets people who in their profile indicated that they are an HCP is that ok? If yes, and the individual clinks through to a company sponsored website, does the company need to do a verification on its website that the person is an HCP? If someone falsely indicated on LinkedIn that they are an HCP, they are in breach of LinkedIn policy as well.
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If a company executes an unbranded campaign (the campaign can’t be liked, commented or shared with others) on LinkedIn and only targets people who in their profile indicated that they are an HCP is that ok? If yes, and the individual clinks through to a company sponsored website, does the company need to do a verification on its website that the person is an HCP? If someone falsely indicated on LinkedIn that they are an HCP, they are in breach of LinkedIn policy as well.
Hello @starship1
Please keep in mind that it is the sponsor’s (manufacturer’s) responsibility to ensure a robust validation mechanism for gating access to information that is intended for Canadian HCPs. An individual self-declaring that they are an HCP (without any additional verification) is not considered a valid gating mechanism. LinkedIn does not validate users’ information and therefore cannot be used as a mechanism for validation. It may be possible to target unbranded content to HCPs on LinkedIn, however it would require a dual review for a DTC audience and an HCP audience as the users would not be validated. In this case, any “linked” content which exceeds the consumer regulations would still require the user to be validated as an HCP. See the document Guidance on Gating Mechanisms for Healthcare Professional Targeted Digital Assets.
