Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Savings message on website pre-gate
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We are working on updating the pre-gate page to our dual patient/HCP branded website. We want to include a message that creates awareness of an available financial assistance program. We know that, this message would be considered beyond “administrative” messaging, so we would include the standard “brand.ca is open to the general public”. Can you provide guidance as to whether the following messages could be acceptable pre-gate:
(1) Learn about savings at brand.ca
(2) Learn how to save at brand.ca
(3) Go to brand.ca for a discount/savings card
(4) Go to brand.ca for help with costs
(5) Go to brand.ca for payment support
(6) Get payment support info at brand.ca
(7) Get a pharmacy card at brand.ca -
We are working on updating the pre-gate page to our dual patient/HCP branded website. We want to include a message that creates awareness of an available financial assistance program. We know that, this message would be considered beyond “administrative” messaging, so we would include the standard “brand.ca is open to the general public”. Can you provide guidance as to whether the following messages could be acceptable pre-gate:
(1) Learn about savings at brand.ca
(2) Learn how to save at brand.ca
(3) Go to brand.ca for a discount/savings card
(4) Go to brand.ca for help with costs
(5) Go to brand.ca for payment support
(6) Get payment support info at brand.ca
(7) Get a pharmacy card at brand.caHi @gmc
This would be considered a review question. Please submit for opinion or full review. Note that other copy and content on the page impacts the acceptability of a message. As a general guiding principle, content on the described landing page would need to meet patient, HCP, and DTC regulations (i.e. it would be subject to the applicable sections of the Food and Drugs Act and Regulations, Health Canada policy documents pertaining to consumer advertising, and the PAAB Code).
