Request for research responders within a branded APS
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My client is creating a branded APS for patients who have already been prescribed the Rx product in question. They would like to use this opportunity to ask the patient to go to a separate site to respond to non-medication-related questions as they would like to do market research specifically with patients who are using the app. Responses would be anonymous and aggregated. Is it acceptable to direct patients from a branded APS to a non-branded market research questionnaire?
Natalie Bourré
Marketing 4 Health Inc.
Medical Marketing Consultant, Medical Writer
nat@marketing4health.net -
My client is creating a branded APS for patients who have already been prescribed the Rx product in question. They would like to use this opportunity to ask the patient to go to a separate site to respond to non-medication-related questions as they would like to do market research specifically with patients who are using the app. Responses would be anonymous and aggregated. Is it acceptable to direct patients from a branded APS to a non-branded market research questionnaire?
Hi @natbourre
There is the ability to link to an unbranded survey questionnaire. However, as it is linked to a branded patient APS, the questionnaire would be subject to the PAAB code. As a reminder, linking unbranded to branded renders everything branded, so please be mindful that unbranded materials should not contain content which would not be accepted in a branded context. In addition, depending on the questions and if the answers/results are not intended for internal use only, the subsequent distribution of the results to patients or HCPs may be subject to advertising regulations as well.
