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  3. QR code to replace PM URL in FB copy
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The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

QR code to replace PM URL in FB copy

Scheduled Pinned Locked Moved PAAB Q&A
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  • M Offline
    M Offline
    mgregory
    wrote on last edited by
    #1

    Good morning,
    I have a client asking about the requirement to include the URL copy within the "for more information" section of Fair Balance copy.
    Specifically, they are wondering whether the PM URL could be replaced with/by a QR code to access the PM within this section of copy?

    Any insight would be appreciated,
    Thanks

    Jennifer CarrollJ 1 Reply Last reply
    0
    • M mgregory

      Good morning,
      I have a client asking about the requirement to include the URL copy within the "for more information" section of Fair Balance copy.
      Specifically, they are wondering whether the PM URL could be replaced with/by a QR code to access the PM within this section of copy?

      Any insight would be appreciated,
      Thanks

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by Jennifer Carroll
      #2

      Hi @mgregory

      The product monograph URL can be replaced by a QR code in both print and digital. For digital APS, we suggest the QR code be made clickable to facilitate easy access to the product monograph similar to a URL.

      Jennifer CarrollJ 1 Reply Last reply
      0
      • Jennifer CarrollJ Jennifer Carroll

        Hi @mgregory

        The product monograph URL can be replaced by a QR code in both print and digital. For digital APS, we suggest the QR code be made clickable to facilitate easy access to the product monograph similar to a URL.

        Jennifer CarrollJ Offline
        Jennifer CarrollJ Offline
        Jennifer Carroll
        wrote on last edited by
        #3

        @mgregory

        Our apologies. The above was posted prematurely.

        Please note that as per PAAB code 7.3.1a, "The URL may be supplemented, but not replaced, by an electronic coding system, such as a QR code or a bar code".

        For print media, please be reminded that the telephone number must be accompanied with the URL +/- the QR code.

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