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  2. PAAB Q&A
  3. Miscellaneous
  4. Now Available HCP Email and Fair Balance

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Now Available HCP Email and Fair Balance

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  • C Offline
    C Offline
    caitlinbyrne
    wrote on last edited by
    #1

    Hi There,

    We are developing a "Now Available" email and we are a bit confused about the level of fair balance needed (or lack of fair balanced needed)!

    The email mentions the route of administration for the drug (drug x is for IV infusion) and also links out to 3 HCP-facing materials that all have the correct level of fair balance and are named very appropriately (i.e. PSP Enrollment Form, About Drug X Leave Behind, and Patient Info Brochure). Am I mistaken to think that the lowest level of fair balance is not needed?

    Any information would be greatly appreciated! Thank you.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • C caitlinbyrne

      Hi There,

      We are developing a "Now Available" email and we are a bit confused about the level of fair balance needed (or lack of fair balanced needed)!

      The email mentions the route of administration for the drug (drug x is for IV infusion) and also links out to 3 HCP-facing materials that all have the correct level of fair balance and are named very appropriately (i.e. PSP Enrollment Form, About Drug X Leave Behind, and Patient Info Brochure). Am I mistaken to think that the lowest level of fair balance is not needed?

      Any information would be greatly appreciated! Thank you.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good morning @caitlinbyrne

      While “now available” as a stand-alone message is exempt, when it is paired with another marketing claim (route of administration), the piece is no longer exempt. This piece appears to require lowest level fair balance if restricted to the copy noted above.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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