Fair Balance required for email linking to clincial paper
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Hello! We would like to create a series of emails that link out to different e-reprints for relevant trial papers for sales reps to send to customers. If the email copy does not include any specific endpoints from the trial, what level of fair balance is required? Can we include low level or is a higher level required?
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Good Morning @Jennifer_CM
Linking out to an unedited acceptable reprint would not render the email subject to highest level fair balance. The level of fair balance would be assessed based on the content of the email body in combination with the linked content. Therefore, it’s likely that the level of fair balance could be lowest level if the body copy does not prompt middle or highest itself as per the PAAB Guidance on Base Fair Balance Level Selection and Placement (HCP Advertising).
