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XX-year product claim
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I am wondering about the feasibility of a claim such as:
"Thank you for XX [insert years of the product on the market in Canada] years of partnership with [drug name]" directed to healthcare professionals. Would this be PAAB exempt given that we wouldn't be making any reference to the drug's indication? -
Hello PAAB, I was wondering if I would be able to have an answer to my question?
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Please see Q&A 266. See also PAAB Code 1.5.D which states “Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages” for exemption considerations. The mentioned claim would not be exempt.
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Thank you!
