Skip to content
  • Categories
  • Recent
  • Tags
  • Popular
  • Users
  • Groups
Skins
  • Light
  • Brite
  • Cerulean
  • Cosmo
  • Flatly
  • Journal
  • Litera
  • Lumen
  • Lux
  • Materia
  • Minty
  • Morph
  • Pulse
  • Sandstone
  • Simplex
  • Sketchy
  • Spacelab
  • United
  • Yeti
  • Zephyr
  • Dark
  • Cyborg
  • Darkly
  • Quartz
  • Slate
  • Solar
  • Superhero
  • Vapor

  • Default (No Skin)
  • No Skin
Collapse
Brand Logo

Forum

  1. Home
  2. General Discussion
  3. XX-year product claim
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

XX-year product claim

Scheduled Pinned Locked Moved General Discussion
4 Posts 2 Posters 189 Views 2 Watching
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as topic
Log in to reply
This topic has been deleted. Only users with topic management privileges can see it.
  • L Offline
    L Offline
    laraholmes
    wrote last edited by
    #1

    I am wondering about the feasibility of a claim such as:
    "Thank you for XX [insert years of the product on the market in Canada] years of partnership with [drug name]" directed to healthcare professionals. Would this be PAAB exempt given that we wouldn't be making any reference to the drug's indication?

    1 Reply Last reply
    0
    • L Offline
      L Offline
      laraholmes
      wrote last edited by
      #2

      Hello PAAB, I was wondering if I would be able to have an answer to my question?

      1 Reply Last reply
      0
      • Jennifer CarrollJ Offline
        Jennifer CarrollJ Offline
        Jennifer Carroll
        wrote last edited by
        #3

        Please see Q&A 266. See also PAAB Code 1.5.D which states “Use of a healthcare product name may only be used in a context not linked to therapeutic or promotional messages” for exemption considerations. The mentioned claim would not be exempt.

        1 Reply Last reply
        0
        • L Offline
          L Offline
          laraholmes
          wrote last edited by
          #4

          Thank you!

          1 Reply Last reply
          0
          Reply
          • Reply as topic
          Log in to reply
          • Oldest to Newest
          • Newest to Oldest
          • Most Votes


          • Login

          • Don't have an account? Register

          • Login or register to search.
          • First post
            Last post
          0
          • Categories
          • Recent
          • Tags
          • Popular
          • Users
          • Groups