Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
DTC URL
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Hi, wondering if there are any limitations on the URL for a product's DTC website (landing page, gating for pt/HCP content)? i.e., would a URL of "GetProductX.ca" be considered to be lacking an attitude of caution or be a problem, as patients should speak to their HCP about Product X and see it is it right for them, not just "get" the product?
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Hey @Username
In the consumer space, a standalone message such as “Get Brand X” can be acceptable when used strictly as a DTC reminder ad. However, a URL is rarely a standalone message. Its acceptability depends on the entire ecosystem around it, including:
• the content that drives traffic to the URL
• the content on the landing page
• any content linked after the landing page
If those connections change the overall impression or strengthen the implied message beyond a reminder ad, the URL may no longer be acceptable.
Because of this, it’s essential to share all current and planned linked content during the review process. With the full context, the reviewer can guide you on whether the URL maintains an appropriate attitude of caution and meets PAAB requirements.
It’s also important that any new materials that will link to this URL clearly communicate that a linkage will occur, so PAAB can assess the combined effect.
