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Product costs claims - coverage related

PAAB Code

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dlew

wrote on last edited by

#1

Is it permissible to include claims re: product cost (after provincial coverage/ financial bridging) in DTC advertising?

Example: "Most people pay $0 for [Drug X]" / "[Drug X] at $O for mosy people after co-pay"

And is so what kind of references would be accepted as suitable proof for these claims
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