Presenting recommendations for all drugs in class in a branded sense

[kshulist]

Hi there,
I was wondering if it was possible to present the consensus guidelines' recommendations for all products in a certain class in a branded sense?

For example, DrugA, DrugB and DrugC are all the same class with the same indication in diseaseX. They are the only drugs in that class. Could we have a branded APS for DrugA where we neutrally present the recommendations for DrugsA-C in diseaseX (not necessarily verbatim, but accurately and within context without imparting new/different meaning than the guidelines)? If it helps, it would be a piece focused on the recommendations with no other data/claims about DrugA (but still containing the indication).

I've seen this done in an unbranded piece, but was wondering if it could be done in a branded piece as well.

Thank you!

[Jennifer Carroll]

Hey @kshulist

This question reads as tactic- and copy-specific and therefore would not be considered a general question. A general question would be something along the lines of: “In general, how should consensus guideline recommendations that apply to multiple products within a therapeutic class be handled when referenced in branded promotional materials?”

In response to such a general question, we would direct you to What Constitutes Current Medical Opinion?. Canadian guidelines may be used to support place-in-therapy claims relating to the sponsor’s product.

It is important to note that where guidelines reference a therapeutic class without specifically naming the sponsor’s product, presenting class-level claims in a branded context may be considered misleading. In scenarios where the sponsor’s product is not explicitly reflected in the guideline recommendations, we recommend discussing the proposed approach with your PAAB reviewer to explore potential options that could meet your objectives while ensuring the guidelines are represented accurately and in context.