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  2. PAAB Q&A
  3. Miscellaneous
  4. What constitutes "endorsement"?

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

What constitutes "endorsement"?

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  • U Offline
    U Offline
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    wrote last edited by
    #1

    Hi, I am working in a therapeutic area that currently has no Canadian guidelines. A relevant standard-setting organization, on their website, acknowledges that there are no Canadian guidelines and directs HCPs to the US guidelines. Could this constitute adequate endorsement? Thanks!

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    • Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote last edited by
      #2

      Hi there,

      While standard setting organizations (i.e. reputable patient associations) may be used to support information in Patient Information APS as noted in Code section 6, acknowledgement from a standard-setting organization is not sufficient as endorsement for guidelines as they are not considered a recognized, Canadian, authoritative, medical body. However, PAAB will consider recognized, authoritative US consensus guidelines (when deemed acceptable), in the absence of Canadian guidelines, without need for endorsement from a recognized, authoritative Canadian medical body. Please refer to the PAAB document “What constitutes current medical opinion?” for further details.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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