The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
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correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
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737 - Hello, We would like to know if PAAB would accept the following tool: A desk-calendar for HCPs to use as a counselling tool for when they are scheduling the next dose of a vaccine. It would also feature facts about the disease and best practice tips. Thank you.
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Although the concept itself of creating a desk-calendar which can be used to council patients is possible, here are a few suggestions to try to ensure a smooth review process. First and foremost, this is HCP advertising and as such is subject to PAAB review. As the piece will be viewed by both HCPs and patients, it must be clear what information is intended for which audience. Finally, based on the question, it sounds like this will be a branded piece. Be cautious that the disease information does not go beyond the products TMA (i.e. it is on-label).
