752 - Hi PAAB, I was reviewing my brands promotional pieces that will need to either be updated or be sent for rePAAB over the next few months. Since some of the pieces were approved, we have had a product monograph update. However, for certain pieces it does not change the Terms of Market Authorization and in some cases the copy in the piece wouldn't need to be changed. The only part of the piece which would need to be changed is the date of the Product Monograph (e.g. brochure) within the references. Since we have significant print inventory, is it permissible to have these submitted as a rePAAB to be valid for the next year until the next update or rePAAB without updating the date of the product monograph within the piece? Please advise. Many thanks.
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It would not be acceptable to submit for rePAAB with an inaccurate PM date as this would be misleading. The PAAB approves pieces for accuracy, and this would include the PM date. We would suggest considering the placement of a sticker over the PM date, with the accurate PM information, if the goal is to use up old stock.
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Hi @Jennifer-Carroll, if a new PM results in updated fair balance for a piece, would we be able to use a similar "sticker" approach to ensure that our current stock of materials is kept up to date? Similar to other stickers, we would submit an efile to PAAB showing what the sticker looks like on the tool. Thanks in advance!
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Hello @dmauri
Yes, a fair balance sticker that replaces only the outdated fair balance with the updated version may be considered as a potential solution. The sticker must be limited to covering the existing fair balance only.
Please note that if the sticker alters the original piece beyond the fair balance (e.g., obscures or impacts other copy or design elements), the material would be considered altered and would require re-PAAB review. This assessment can be made as part of the eFile submission for the sticker and would be communicated to the client at that time.
