Unbranded emails with corporate attachments
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If an advertiser has an unbranded, corporate piece that they believe is compliant with the PAAB code (1.5E) and would now like to email it to a doctor, does the email template need to be PAAB approved, even if the document being sent was not previously reviewed? The email can be sent without claims or reference to a product. Or will the email template simply need to follow the same PAAB code 1.5E?
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Hey @rcolbear
Yes, the entirety of the message delivered should meet the standards of code section 1.5E in order to not be subject to PAAB preclearance.
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If an advertiser has an unbranded, corporate piece that they believe is compliant with the PAAB code (1.5E) and would now like to email it to a doctor, does the email template need to be PAAB approved, even if the document being sent was not previously reviewed? The email can be sent without claims or reference to a product. Or will the email template simply need to follow the same PAAB code 1.5E?
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