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314 - Hi Patrick. I would like to know if you would consider this tag line "Because every day is special" a claim that would require to be supported by data (our medication increases overall survival). Thanks a lot for your answer :)
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This is a forum for Q&A on the general meaning and application of the PAAB Code of Advertising Acceptance and not for reviews. You may submit an opinion request for assessment on whether there is a way to revise the claim so as to render it consistent with the product's Terms of Market Authorization and data. See the fee schedule on the PAAB website and call our admin team if you have any questions.
