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  4. If making a branded website for patients such as 'Product.ca' that has information about what the product treats - is it necessary to gate that website because consumers can see it?

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If making a branded website for patients such as 'Product.ca' that has information about what the product treats - is it necessary to gate that website because consumers can see it?

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  • G Offline
    G Offline
    gbrl88
    wrote on last edited by
    #1

    patient, dtc, gating

    Jennifer CarrollJ 1 Reply Last reply
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    • G gbrl88

      patient, dtc, gating

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by Jennifer Carroll
      #2

      Hey @Infoseeker, Section 3 of the Food and Drug Act, prohibits advertising to the general public of any drug (whether Rx or non-Rx) as a treatment for a disease listed in Schedule A. Promotion of drugs for prevention of Schedule A does not contravene this section of the Act. The Food and Drug Regulation C.01.004 also states that where a person advertises to the general public a prescription drug, the person shall not make any representation other than with respect to the brand name, proper name, common name, price and quantify of the drug. If the brand falls into these categories, then yes, a gate would be required.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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