Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Can treatment guideline be used in a non-branded APS when product is the only one in its caterogy?
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For a rare disease, product X is the only one in its category. There are treatment guidelines which refer to the category as part of the treatment. Is it possible to create a non-branded tool that is meant to be educational, not promotional, that includes the treatment guidelines?
Natalie Bourré
Marketing 4 Health Inc.
Medical Marketing Consultant, Medical Writer
nat@marketing4health.net -
For a rare disease, product X is the only one in its category. There are treatment guidelines which refer to the category as part of the treatment. Is it possible to create a non-branded tool that is meant to be educational, not promotional, that includes the treatment guidelines?
Hey @NatBourre,
A balanced presentation of the treatment guidelines can be considered in an non-branded APS when there are multiple treatment options either within one category or across multiple categories. The distinction is that there must be more than one drug product featured. If only one drug product is featured, regardless of other branding elements, or even direct mention of the product, the piece would be branded.
