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  4. Brand colours in the PM

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Brand colours in the PM

Scheduled Pinned Locked Moved Visuals/Layout
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  • G Offline
    G Offline
    gbrl88
    wrote on last edited by
    #1

    Hi PAAB! According to the promotional monograph guidance doc (http://www.paab.ca/resources/pdfs/code-revision/Guidance_on_Promotional_Monographs.pdf) “a product monograph wrapped in a simple cover (e.g. brand colours) does not require PAAB review”. We were wondering if this treatment may extend to the pages of the PM such that that brand colours are also added to the subheadings/tables/etc, without changing any text or creating any undue emphasis on specific sections? Thanks

    Jennifer CarrollJ 1 Reply Last reply
    0
    • G gbrl88

      Hi PAAB! According to the promotional monograph guidance doc (http://www.paab.ca/resources/pdfs/code-revision/Guidance_on_Promotional_Monographs.pdf) “a product monograph wrapped in a simple cover (e.g. brand colours) does not require PAAB review”. We were wondering if this treatment may extend to the pages of the PM such that that brand colours are also added to the subheadings/tables/etc, without changing any text or creating any undue emphasis on specific sections? Thanks

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good morning @gbrl88

      The treatment does not extend beyond the cover. The reason for this, is that it can be easy to unintentionally emphasize a heading, chart, graphic etc, through the addition of colour.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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