The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
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53 - Are vaccines treated the same way as prescription drugs for advertising purposes? For DTC, can the brand name of a vaccine be mentioned?
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For the purpose of the PAAB Code, advertising for vaccines are treated the same way as for prescription drugs e.g. consistency with the monograph, evidence for comparative claims, data presentation, etc. For Direct-to-consumer (DTC) advertising, the brand name of a vaccine can be mentioned. We would need to look at the entire context to determine whether there are other issues.
