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PAAB exemption - Vaccines
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Hello, If my client wants to do an corporate branded message to HCPs where the CTA is just
"Don't skip your vaccinations"
Could this be PAAB exempted?
thanks!
AliGood Morning @ali
Assuming that the manufacturer has vaccines, this message inherently promotes the sale of healthcare products which it has a vested interest in. Exemption criteria in 1.5E of the PAAB Code is for corporate messages that do not contain product information or product lists. Mention of vaccination is a message about a healthcare product. This piece would not be considered exempt.
