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Market Research

Scheduled Pinned Locked Moved PAAB Code
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  • G Offline
    G Offline
    GMC
    wrote on last edited by
    #1

    PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?

    Jennifer CarrollJ 1 Reply Last reply
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    • G GMC

      PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good Morning @tmcm

      Market research can be used to support non-therapeutic, non-comparative claims about a patient support program. The last paragraph of Tips on Claims Relating to Patient Assistance Program provides guidance relevant to this question.

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