Market Research

[GMC]

PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?

[Jennifer Carroll]

Good Morning @tmcm

Market research can be used to support non-therapeutic, non-comparative claims about a patient support program. The last paragraph of Tips on Claims Relating to Patient Assistance Program provides guidance relevant to this question.