Unauthorized Use of Content on this Site: The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB)—including, but not limited to, those available through the PAAB Forum, the PAAB website, and any PAAB correspondence—are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content, or using it for model training or any related purposes, is strictly prohibited without the express prior written consent of PAAB. This includes, but is not limited to, the use of such materials in automated systems, machine learning models, or artificial intelligence applications.
Market Research
-
PAAB accepts market research studies/data to confirm market share to validate the claim of market leader. Based on the same premise, for patient support programs, can market research studies support a claim on patient satisfaction with the program?
-
Good Morning @tmcm
Market research can be used to support non-therapeutic, non-comparative claims about a patient support program. The last paragraph of Tips on Claims Relating to Patient Assistance Program provides guidance relevant to this question.