The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
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DTC Website Review
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How long PAAB take for the 1st round of review of a DTC website (unbranded, help seeking)?
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How long PAAB take for the 1st round of review of a DTC website (unbranded, help seeking)?
Good morning @georgian21
As per the Services page on the PAAB website, PAAB’s goal is to provide a first response for all DTC pieces within 4-days. If the piece has a secondary audience of patients or HCPs, it will be subject to the 10-day turn around.
