The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
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561 - I realize that ads with only name, price, and/or quantity are considered exempt. If I was to compare the price of Drug X to Drug Y, and have a statement that said "Drug X offers a __% savings vs Drug Y", would this be considered promotional and render it non-exempt?
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PAAB code section 1.5 addresses what is considered exempt. It states that “company price lists containing no therapeutic claims, price comparisons or claims of company or product merit, status or issues” are exempt. As a claim of “offers savings vs a competitor” would be viewed as a price comparison, this message would not be exempt.
