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  4. 300 - We are considering eMail marketing targeting our physicians in our campaign plans. We have several products in one therapeutic class. We would like to limit the number of emails sent to HCPs in order to be respectful of their time. Is it possible to send a single email with more than one brand in the email?
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300 - We are considering eMail marketing targeting our physicians in our campaign plans. We have several products in one therapeutic class. We would like to limit the number of emails sent to HCPs in order to be respectful of their time. Is it possible to send a single email with more than one brand in the email?

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    Yes, it is acceptable to co-promote products in one APS. Content will be reviewed in the context of all the promoted products. Attachments, if any, should be submitted as separate APSs but please advise that they are associated with the email. They will be reviewed in the context of the email.

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