The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
ARO Q&A #7: Iterative submissions containing imagery
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Q: Can we include images that would appear with certain claims in our module library submission? Example: inclusion of our core creative with our headline?
Yes. In fact, this is a requirement. All content (whether text, numeric, graph, image…) in the subsequently submitted modular submissions would need to be comprised solely of modules lifted (without alteration) from the corresponding approved library file.
