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  4. Combined HCP facing Product Websites

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

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Combined HCP facing Product Websites

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  • A Offline
    A Offline
    AU3010
    wrote on last edited by
    #1

    Is it possible for a client who has a product franchise to create a branded product website for HCPs that speaks to multiple products within the franchise? The website would include individual sections for each of the products that would speak to their specific MOA, Studies, dosing, etc. However, there would be combined sections such as combined homepage, a page for a series of patient profiles with a suggestion of which of the 2 or 3 products would be recommended and a common screen to discuss the combined patient support program.

    Patrick MassadP 1 Reply Last reply
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    • A AU3010

      Is it possible for a client who has a product franchise to create a branded product website for HCPs that speaks to multiple products within the franchise? The website would include individual sections for each of the products that would speak to their specific MOA, Studies, dosing, etc. However, there would be combined sections such as combined homepage, a page for a series of patient profiles with a suggestion of which of the 2 or 3 products would be recommended and a common screen to discuss the combined patient support program.

      Patrick MassadP Offline
      Patrick MassadP Offline
      Patrick Massad
      wrote on last edited by
      #2

      Hi @au3010,
      It is possible to create an HCP directed website with multiple products. Each individual product section would be treated as a separate APS (both from an administrative and from a fee perspective). As this appears to be a specific project with multiple components where acceptability may be context driven and the submission process may be more complex, we suggest submitting for a written opinion to elaborate on the structure and high-level messaging so that we can provide more tailored feedback in consideration of the particular products that this tactic will pertain to.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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