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  4. 302 - If the audience is not hc professionals and not consumers- somewhere in the middle (private drug plan managers)- how should this audience be treated?

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

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Thank you for being part of the conversation.

302 - If the audience is not hc professionals and not consumers- somewhere in the middle (private drug plan managers)- how should this audience be treated?

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by Jennifer Carroll
    #1

    Pieces targeted to HCPs and groups which may be comprised of HCPs in addition to other specialized individuals responsible for making decisions about drug therapy which affect Canadians (e.g. drug plan managers and payers) potentially fall within the scope of the PAAB code. Content factors will therefore be pivotal in determining whether the content should be submitted for PAAB review. Here are some key considerations:

    • Materials provided "reactively" upon specific request are exempt from PAAB review.
    • Kits prepared for review by formulary committees are exempt from PAAB pre-clearance provided the content contained therein follows that committee's submission policy. Where such policy does not exist, the piece would still be exempt if the manufacturer ensures that the provided information is limited to that which would normally be required to support an application.

    Where this information package is disseminated, in whole or part, to a wider audience simultaneously, or at a later date, it may be advertising to promote the sale of the drug concerned (in which case it should be submitted for PAAB review)

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    The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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