The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
340 - Can a fractional advertising insert (on light cardboard stock) be - inserted - loose with a medical journal that is polybagged - or glued on the f.p. size : 2 1/2"x 10" or 4" x 10" printed on both sides insert to be glued on the f.p.
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In principal, these executions are possible. But keep in mind that each piece would be reviewed as a separate ad unit which is required to meet the fair balance requirements. Plan the piece with those fair balance requirements in mind. I invite you to refer to the guidance documents on the PAAB website to determine which level of fair a balance needs to appear with your intended claims and ensure that you design the piece such that it accommodates prominent presentation of this content within the main advertising message.
