684 - When two companies are co-promoting a product and using the same material approved by PAAB, are the promotional materials required to display both company names and/or logos or can the material have one company name and log and still be used by both companies?
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684 - When two companies are co-promoting a product and using the same material approved by PAAB, are the promotional materials required to display both company names and/or logos or can the material have one company name and log and still be used by both companies?
The co-marketing of a product and identification of one or both manufacturers in branded advertising is not a PAAB requirement. This is something that can be determined by the two companies involved.
