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474 - Dear PAAB. Can sales reps distribute disease information directly to patients?
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This is not recommended for prescription drugs sales reps because it is generally not considered to be ethical and it likely contravenes regulatory provisions depending on the content and context of the interaction (patient information must be non-promotional). The company can send non-promotional disease information from their medical information department to patients who specifically request it. It is the accepted role of health care professionals to distribute health and treatment related information to patients. Also see Q&A 293 & 215.
