736 - We're developing a pull-up banner and the amount of Fair Balance is not allowing for space for the message. Could we apply the principles allowed for journal ads? Specifically, have medium fair balance on the pull-up banner and direct the reader to a handout adjacent to the panel with the full fair balance?

  • No. The specifications for using middle level fair balance to link to highest level fair balance, are that it is within the same tool (e.g. Print tool X cannot direct the HCP to the separate print tool Y for highest level fair balance) AND in the same medium. As in a journal ad, this would mean later in the same journal; the highest level fair balance should appear within the pull-up banner somewhere. If the space required for fair balance is not sufficient, we suggest revising the nature of the claims to require only middle or lowest level fair balance.