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  4. Guidance Document for Reporting Claims in Relative Terms (RRR)
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Guidance Document for Reporting Claims in Relative Terms (RRR)

Scheduled Pinned Locked Moved Guidance on Code Application
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  • D Offline
    D Offline
    devadmin
    wrote on last edited by Jennifer Carroll
    #1

    Enter your comments on this document here.

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    • palanskiP Offline
      palanskiP Offline
      palanski
      wrote on last edited by
      #2

      Hello from our team here at ANTIBODY Healthcare Communications!

      The examples provided within this guidance document solely concern relative claims that are positioned as a secondary message (e.g., as a callout). However, based on our previous experiences, our understanding is that there is no restriction in positioning a claim with a relative value as the main message for a page (e.g., as a headline), although we understand that such a claim would now require absolute values to be prominently integrated within it.

      Would you be so kind as to confirm that this continues to be the case?

      Jennifer CarrollJ 1 Reply Last reply
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      • palanskiP palanski

        Hello from our team here at ANTIBODY Healthcare Communications!

        The examples provided within this guidance document solely concern relative claims that are positioned as a secondary message (e.g., as a callout). However, based on our previous experiences, our understanding is that there is no restriction in positioning a claim with a relative value as the main message for a page (e.g., as a headline), although we understand that such a claim would now require absolute values to be prominently integrated within it.

        Would you be so kind as to confirm that this continues to be the case?

        Jennifer CarrollJ Offline
        Jennifer CarrollJ Offline
        Jennifer Carroll
        wrote on last edited by
        #3

        Hey @palanski and team

        You are correct. Relative claims may appear as the main message (headline), when they include the absolute values. These should be presented as an integral part of the claim and should NOT be a different colour, style, size etc. All other aspects (quantification and qualification) you would normally include in the claim, still remain applicable.

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