Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Guidance Document for Reporting Claims in Relative Terms (RRR)
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Enter your comments on this document here.
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Hello from our team here at ANTIBODY Healthcare Communications!
The examples provided within this guidance document solely concern relative claims that are positioned as a secondary message (e.g., as a callout). However, based on our previous experiences, our understanding is that there is no restriction in positioning a claim with a relative value as the main message for a page (e.g., as a headline), although we understand that such a claim would now require absolute values to be prominently integrated within it.
Would you be so kind as to confirm that this continues to be the case?
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Hello from our team here at ANTIBODY Healthcare Communications!
The examples provided within this guidance document solely concern relative claims that are positioned as a secondary message (e.g., as a callout). However, based on our previous experiences, our understanding is that there is no restriction in positioning a claim with a relative value as the main message for a page (e.g., as a headline), although we understand that such a claim would now require absolute values to be prominently integrated within it.
Would you be so kind as to confirm that this continues to be the case?
Hey @palanski and team
You are correct. Relative claims may appear as the main message (headline), when they include the absolute values. These should be presented as an integral part of the claim and should NOT be a different colour, style, size etc. All other aspects (quantification and qualification) you would normally include in the claim, still remain applicable.
