The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
756: Can a company website that contains Health Canada approved product monographs also contain brand logos and product photos? The website is not gated and publicly available.
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Our understanding of the term “product photos” refers to pack shots. It is acceptable to have pack shots in a consumer space, as long as no content on that pack shot goes beyond the consumer regulations (name, price, quantity). If there are claims or additional information on the packshot, they should be blurred out.
