108 - The PAAB code says that we cannot refer to Health Canada or the approval process for drugs in our advertising, and the reasons are obvious. But why can't we say "for all approved indications" when a product has a number of different indications?

  • Health Canada has asked the PAAB to ensure that the approval process is not discussed in drug advertising. The PAAB therefore questions the claim "approved" whether it is used in conjunction with the product name or the indications. The underlying principle is to avoid implying an endorsement for the product or its individual indications. Also note that C.01.007 of the Food and Drug Regulations states that "no reference, direct or indirect, to the Act or to the Regulations shall be made Â… in any advertisement for a drug unless such reference is a specific requirement of the Act or Regulations". Have you considered simply "for all indications" or "for all authorized indications" (i.e. given that they stem from the Terms of Marketing Authorization)? Please call the PAAB office if you desire more direction on your particular claim.