Patient Satisfaction Claims
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We are looking to better understand if patient satisfaction claims can be used in the context of HCP communications. If so, could you please specify the parameters we would need to consider? The brand does not have a PSP. Could a patient be surveyed by a third party to determine non-subjective satisfaction measures? Is there an ability to also survey around perception of efficacy, tolerability, ease of use, and preference?
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Hello @Danielle
PAAB Q&A 387 and 338 cover patient satisfaction, surveys, perception of efficacy, safety, ease of use and preference claims. Please provide us with an example of a “non-subjective satisfaction measure” as satisfaction is inherently subjective (measures an individuals perceived fulfillment of expectations).
The PAAB resource Marketing benefit claims: What are they and what level of support do they require? provides additional guidance.
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@jennifer-carroll
Hi Jennifer,
I realize this topic is a little old, however I was hoping for guidance on a similar topic; patient preference claims.Is patient preference seen as different from patient satisfaction? Let's say in a comparative trial we asked patients which of the two products would they prefer to continue using... could we then say "XX% of patients preferred product ABC vs product DEF for the treatment of...." ?
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