Patient Satisfaction Claims
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We are looking to better understand if patient satisfaction claims can be used in the context of HCP communications. If so, could you please specify the parameters we would need to consider? The brand does not have a PSP. Could a patient be surveyed by a third party to determine non-subjective satisfaction measures? Is there an ability to also survey around perception of efficacy, tolerability, ease of use, and preference?
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Hello @Danielle
PAAB Q&A 387 and 338 cover patient satisfaction, surveys, perception of efficacy, safety, ease of use and preference claims. Please provide us with an example of a “non-subjective satisfaction measure” as satisfaction is inherently subjective (measures an individuals perceived fulfillment of expectations).
The PAAB resource Marketing benefit claims: What are they and what level of support do they require? provides additional guidance.
