Retargeting and Digital Media (ads)


  • If we have a website with appropriate HCP validation, and the website has a retargeting cookie, can we show that user HCP-directed ads? The ads would be displayed on other sites. This is similar to shopping at Amazon for red shoes and then seeing ads for red shoes on other sites. Of course, the ads would undergo PAAB-review.


  • Hey @AnetteCPC

    This would not be acceptable as the cookies would be placed on the computer, but they would not be able verify who is using that computer. If an HCP was to sign into a verified site on a shared computer, sign out and leave that computer, the next user would be exposed to advertising without verification that they are an HCP. This would contravene consumer regulations.