763 - When and why was the following removed from the PAAB code? Disease information materials which make no mention of treatment by name, class, or category AND are not linked to healthcare product advertising in any way, are exempt from PAAB preclearance. Does it not still apply?



  • The code has been revised through stakeholder consultations, to be a succinct outline of pharmaceutical advertising standards. As the above copy was redundant copy (see The Distinction Between Advertising and Other Activities document) it was removed. The concept still applies.


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