The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
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764 - Dear PAAB, Can we have an e mail (APS sent to HCPs) linking to a patient support program provider's (3rd party) website or patient association website? Thank you.
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In theory, it is possible to have an email which contains links to patient support provider’s and patient associations websites. The nature of the remaining content within the email will impact if the action is acceptable in the context of the overall message of the APS. This linkage would be reviewed upon submission. As an additional piece of information, we always suggest linking to the home page of patient association websites to help minimize the risk of linking unacceptable content and it should be clearly presented as “patient” resources.
