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  4. 214 - Do the same rules apply to unbranded materials as branded? For example, Can I use review papers to discuss disease category education? What materials are acceptable to use as reference? Thank you!

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

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214 - Do the same rules apply to unbranded materials as branded? For example, Can I use review papers to discuss disease category education? What materials are acceptable to use as reference? Thank you!

Scheduled Pinned Locked Moved Claims & Support/References for Claims
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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by Jennifer Carroll
    #1

    Editorials are reviewed under section 7.5 of the PAAB code. The PAAB code does not differentiate between branded and non-branded APS with regards to standards of evidence. The main difference between a branded and non-branded APS is that all content is inherently linked to the sponsor's product in a branded piece (this means that even non-drug content must fall within the limitations of the sponsor's product monograph). Review papers are not accepted to support drug claims. Review papers are only considered for disease information. The reference requirements depend on the claim type. This is not a "one or two paragrapher". We'll be discussing evidence standards in our October workshops. In the meanwhile, feel free to scan the Q&A category "Claims & support/references for claims" then either call the PAAB office to pose a quick general question or submit a request for a written opinion on your specific scenario (see PAAB website for fee schedule) if your question remains unanswered.

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    The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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