270 - In the US, promotional materials may use the term "new" for a period of six months from the first date of marketing by the company. Does the PAAB code or guidances have a similar requirement? (been searching but not finding).
Jennifer Carroll last edited by
Yes. The Definitions section of the PAAB code states: Use of the word 'new' or statements implying "new" in advertising should be restricted to 1 year after initial marketing.